WOMEN WANTED: let’s turn mornings into a movement!
it’s our secret!!
we the kru have not yet released the song, but here’s your special demo to create your submission. we can’t wait to see your video!!
VERSE 1:
“Good morning, babyGet ya cute ass out of bedGood morning, babyTake a deep breath then exhaleBefore you think of gravity and what’ll fill the dayTake a beat, reflect and see the beauty in the way we get to wake and say: Good morning! Good morning, babyVERSE 2:
“Good on ya, babyTakin' strides to build your lifeGood on ya, babyI’m proud of you and you know whyMakin’ moves to find your groove, I can tell you got thisPut in work to heal the hurtFill up your own pocketsGood morning, baby!
BRIDGE/OUTRO:
All day and nightYou fought the good fight
But today is new, you get to choose
Who you wanna be
And what you wanna do
Good morning!!
WAKE UP!
Ready to shoot?! Choose your option!
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The Quickie: 10 seconds or less
Simple. Easy. Real.
Just capture a single, honest moment from your morning — like turning off your alarm, sipping coffee with half-open eyes, brushing your teeth in that oversized tee, or catching soft sunlight on your face. One small scene is all it takes. You don’t have to do much — just show up. -
Mini story: 10-30 seconds
A little peek into your morning magic.
This is for the ones who want to string together a few moments — like making your bed while dancing, lighting a candle and pulling an affirmation card, or laughing through the chaos of getting ready while your pet or kid interrupts. It doesn’t have to be polished, just true to you. -
The Feature: 30-60 seconds
A full vibe, your way.
This is your chance to go a little deeper. Maybe you want to talk to the camera about what your mornings really feel like. Maybe you lip-sync the track while you get ready. Maybe you journal and read a quote aloud. Whether it's soulful, silly, powerful, or raw — let your presence fill the frame.